Learn the basics of website speed, image optimisation and what a Lighthouse audit actually tells you.
Check mobile first
Mobile performance can differ substantially from desktop. Test using a repeatable tool, but remember synthetic audits are not every user experience.
Review large images
Oversized hero media and unoptimised photography can delay the first useful content appearing.
Keep scripts lean
Third-party chat tools, tracking scripts and animation libraries can add load and responsiveness costs.
Fix the main issues first
Optimise the largest bottlenecks, then retest. Treat automated recommendations as a starting point.
What to do next
Identify your priority and compare any investment against the goals of your business. Use the free tools to understand the starting point, then request help if useful.
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