A practical checklist for improving your website without accidentally losing useful pages or enquiries.
Start with a baseline
Record important pages, existing enquiries and Search Console performance before changes begin.
Audit the visitor journey
Test the website on a phone: is the offer easy to understand, can users contact you and is it easy to navigate?
Preserve useful URLs
If a page moves, consider a 301 redirect from the old URL to its relevant replacement. Update internal links and sitemaps.
Test before launch
Check forms, mobile layouts, analytics, key page titles and indexing rules in a staging environment.
Monitor afterwards
Review user journeys, conversion events, Google search reports and broken URLs after publication.
What to do next
Identify your priority and compare any investment against the goals of your business. Use the free tools to understand the starting point, then request help if useful.
Try the related free tool →